How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer also you should study the biggest successes to follow in their footsteps.We've all heard of branding, however do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?
Once you've created a name, built successful marketing campaigns also gotten people to know also like who you also your company are don't stop there.
The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, the books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, however we can definitely learn from them.
Here are some examples:
Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials also other endorsements.
Paul Newman makes money on movies, also makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, also sweatshirts.
Mark Victor Hansen also Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here) Soul" authors make money on a series of books also tapes so large also profitable that they have their own book rack at Barnes also Noble stores everywhere. There are over 35 titles also 53 million copies in print in over 32 languages. What if they would have stopped with the first title also not bothered to expand the money making potential of their brand?
Talk about branding! ...and they get other people to send them stories for free so they don't even write the books. Beyond this, they make money from other books also tapes, public speaking, joint ventures, also seminars.
Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences also real estate.
There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark also Jack have used their "Chicken Soup" fame to sell unrelated products that are or else directed at helping people live the lives of their dreams. Paul Newman is using his fame as an actor to sell food also sauces that have nothing to do with the movies he's been in.
So don't limit yourself. As your success builds over time continue to write down new also bigger goals. Imagine what you would do also what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?
You are a brand also so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of the brand your building also make the most of it.
Hey, we can't all be Britney, however we're missing the boat if we don't learn from watching her cash in.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your two FREE eBooks & a FREE report: "Million Dollar Emails" "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to: webmaster87-5956@autocontactor.com
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